Maxus loses four media accounts to IG Square
IG Square has won the media remit for Stylo (Pvt.) Limited, United Industries Ltd, MG JW Automobile Pakistan, Mitchell's Fruit Farms Limited,...
Despite losing constantly, Lahore Qalandars is gunning to be ‘the’ Pakistani brand, if the PCB will let it
The Rana brothers are hoping to turn Lahore Qalandars into the Pakistani Manchester United and a symbol of the country. But LQ’s often brilliant marketing is dogged by its horrific performance in the field.
Ufone (PTML) dabbles into unchartered territory with ONIC, but what is there to gain?
What is a digital telco brand? What is the need of one? And what additional value does it offer customers already using a conventional network provider?
Take your love to Paris with Shell Pakistan
Are you waiting to surprise your significant other with a vacation but short on budget? How about taking him/her to Paris, the...
DoubleVerify expands to India
The global advertising technology company is going after the measurement, data, and analytics component of India's growing digital advertising market
Media buying is the least important strategic capability for CMOs: Gartner survey
SINGAPORE: Only 12 per cent of Chief Marketing Officers (CMOs) cited media buying and placement as a vital strategic capability, making it...
Meiji’s brand activation at the Karachi Eat Festival causes storm on social media
In a recent post on Facebook, a user posted pictures of Meiji's brand activation activity held this Sunday, January 13 at the...
JOYY Inc’s TikTok like app in Pakistan aims to capture $100m digital advertising market
ISLAMABAD: JOYY Inc, a leading global video-based social media platform, is looking to expand into the Pakistan market after a surge in...
Pakistan wins five Cannes Lions in 2019
--Two Silver Lions and three Bronze Lions were won across four different disciplines: Design, Craft, PR, and Media
CANNES: At the world’s...
Foodpanda Pakistan shortlists three agencies for media strategy development
The mobile food delivery marketplace will select the winning media agency on Monday
Eliminate all media upfronts for 2021: Gary Vaynerchuk
The outspoken founder of VaynerMedia urged marketers, particularly those at CPG companies, to limit or eliminate upfront media commitments due to the uncertainty around the ability to supply demand
Gojek launches digital out-of-home advertising solution GoScreen
The courier and motorcycle ride-hailing services turned super app company has launched a digital programmatic out-of-home advertising solution
TikTok won because it hacked Instagram: Gary Vaynerchuk
The outspoken media futurist spoke at Advertising Week 2020 on the factors, variables, and foundations behind the meteoritic rise of the short-form video-sharing social networking service
Ad frauds cost Japan advertisers $38.5m in 1st half of 2020: Spider Labs
SINGAPORE: During the peak of the Covid-19 lockdowns in Japan, during April and May 2020, ad fraud activity slowed down according to...
BBDO Pakistan ranked among top five agencies in Asia
In a first, the services of BBDO Pakistan have been recognised at the Cannes Lions Global Creativity Index. Ranked among the top...