Marketing & Advertising

Govt bans advertisement of medical products without prior approval

Ufone (PTML) dabbles into unchartered territory with ONIC, but what is there to gain?

Creating a creators’ ecosystem. Can Daraz make its affiliate program work?

CCP prepares comprehensive guidelines on deceptive marketing practices

Hyundai Pakistan’s Kashmir day saga

What the Daraz rebrand means

Mindshare wins media mandate for Airlift

With third-party cookie erosion around the corner, a second-party data marketplace takes shape

All that stands between PEMRA and direct to home services

Medialogic and PEMRA go head to head in LHC over forensic audit

The advertising industry scrambles in wake of Amazon announcement

Which public affairs strategy should tech unicorns use in Pakistan?

Finja awards digital media account to Fibonacci

International magazine publishers deny connection to People and Vogue in Pakistan

Gojek launches digital out-of-home advertising solution GoScreen

Maxus loses four media accounts to IG Square

Foodpanda Pakistan shortlists three agencies for media strategy development

TikTok won because it hacked Instagram: Gary Vaynerchuk

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