A major multinational has been fined Rs 6 crore for deceptive marketing of their soap. They aren’t the only ones
Unilever Pakistan has been fined for deceptive marketing of its product Lifebuoy. This makes them the third FMCG charged with deceptive marketing in the antibacterial soaps segment
Olivia bluntly copies BBlunt commercial
LAHORE: A 40-second commercial featuring India’s Kareena Kapoor endorsing Olivia hair colour brand owned by Pakistan’s Maskatiya Industries seems to have stirred up a...
Cigarette revenue plummets as illicit trade evades taxes worth Rs240b annually
Pakistan is reeling from a staggering loss of Rs. 240 billion annually due to rampant tax evasion by illicit cigarette traders, according to a...
Is Coffee Pakistan’s cup of tea?
Tea is part of the country’s cultural fabric: but are young people’s preferences changing that?
Losing to loose milk
On a Wednesday evening in one of Karachi’s oldest areas, Lea Market, Samir Rajput is working the phone, trying to seal a deal with...
The lockdowns devastated consumer spending, but food and pharmaceutical companies remain resilient
Pakistan consumer companies, a handy catch-all term, is a bit of a misnomer. The trajectory of a company’s revenue and profitability depends entirely on...
FMCGS have great second quarter
Nestle Pakistan and FrieslandCampina Engro half-year results show a robust FMCG sector
Star-studded premieres of “Peek Freans presents Gluco Allahyar and the Legend of Markhor” held in Lahore and Karachi
KARACHI: Star-studded premieres of “Peek Freans presents Gluco Allahyar and the Legend of Markhor”, the latest animation movie by ARY Films and 3rd World Studios...
FIA starts inquiry into monopoly, irregularities in food ministry’s department
ISLAMABAD: The Federal Investigative Agency (FIA) has launched an investigation into the alleged irregularities and monopoly of private firms in the Department of Plant...
Consumer sector profits dip 26pc in 2019
LAHORE: The profitability of Pakistan’s consumer sector- staples, pharmaceuticals and discretionaries- witnessed a decline of 26pc year-on-year in 2019, led by consumer discretionaries, where...
Najam Sethi appoints ex-PSL marketing head as Mitchell’s new CEO
Mitchell’s Fruit Farms Limited (MFFL), in a notification issued to the Pakistan Stock Exchange (PSX), has announced the appointment of Naila Bhatti as its...
Nestlé Pakistan announces Rs3.38bn profit after tax, down 17.3pc YoY
LAHORE: Nestlé Pakistan Limited in a notification to Pakistan Stock Exchange (PSX) on Monday, released its financial results for the period ended March 31,...
Philip Morris claims tobacco sector at risk as illegal cigarette trade skyrockets
ISLAMABAD: Pakistan's documented tobacco sector is facing a grave threat as the illegal cigarette market continues to skyrocket, resulting in substantial losses to the...
Murree Brewery negotiating worldwide distribution deal with Czech brewery
LAHORE: Faced with strict regulations regarding consumption of alcohol in the country, Murree Brewery is looking to venture into freer liquor markets abroad by negotiating...
Pakistan’s candy kings
EBM and Mondelez are firmly placed in their positions as market leaders. But there is one local competitor that promises to show some fight


















