Value Trapped!
Will high inflation turn the tables in favour of local brands?
Coca Cola requests FBR to reduce FED on beverages to 16% in FY24 budget
ISLAMABAD: Coca Cola beverages has asked the Federal Board of Revenue to reduce Federal Excise Duty (FED) on beverages from 20% to 16% in...
Pakistan’s candy kings
EBM and Mondelez are firmly placed in their positions as market leaders. But there is one local competitor that promises to show some fight
Is Fauji Foods finally standing on its own two feet?
After years of using the Fauji Foundation as a financial crutch, Fauji Foods reports consecutive profit growth for the first time
Coca-Cola, US State Department to use blockchain to combat forced labour
NEW YORK: Coca-Cola and the United States (US) State Department along with two other companies said on Friday they are launching a project using...
Fauji Foods had its best year to date. Could it have been better?
The FMCG company earned its highest profits in 2024, but a deep dive shows the true nuances of these numbers
Sugar price hike has nothing to do with exports, says PSMA
LAHORE: The Pakistan Sugar Mills Association (PSMA) has categorically rejected a news item which appeared in a section of the media that the current...
Olivia bluntly copies BBlunt commercial
LAHORE: A 40-second commercial featuring India’s Kareena Kapoor endorsing Olivia hair colour brand owned by Pakistan’s Maskatiya Industries seems to have stirred up a...
High food prices continue to plague KP residents after Ramzan
PESHAWAR: Residents of Khyber Pakhtunkhwa (KP) are voicing their frustration with the local district administration's inability in controlling food prices that have failed to...
Can Tapal’s new boss lady defy the odds & retain market leadership?
“You can keep wealth in the family only for three generations,” asserts an ancient Chinese proverb. Similar aphorisms exist elsewhere. “From the cowshed to...
Murree Brewery negotiating worldwide distribution deal with Czech brewery
LAHORE: Faced with strict regulations regarding consumption of alcohol in the country, Murree Brewery is looking to venture into freer liquor markets abroad by negotiating...
Peek Freans presents ‘Gluco Allahyar and the Legend of Markhor’
KARACHI: Peek Freans Gluco, a favourite amongst millions of children and mothers alike, is proud to be the official sponsor of the much-anticipated animated movie,...
How Butterfly stayed in business and beat back P&G’s Always
In 2018, Always was the premier feminine hygiene product in Pakistan’s retail market. In only a few years, Butterfly has taken away a chunk of their market share. What happens next?
Essential medications unaffordable as pharma companies raise costs
As per DRAP’s earlier notification, pharmaceutical companies have hiked the price on essential medicines
Pakistan General Cosmetics Authority bill approved to regulate cosmetics industry
Global cosmetic market currently valued at $341b
