Careem tweaks its strategy once again as competition gets fierce

Once a clear leader in the ride-hailing market, Careem is finally trying to fight back.

Is DHA Multan the perfect portrait of all the peculiarities of Pakistan’s real estate market?

The investors came in droves when the project was first launched. But then why have property values halved in the mega-project?

Hosting the HBL PSL anywhere but Pakistan will be a Financial Disaster | Profit Explains

Franchise owners have already expressed the desire to move on from the current business model. Going to the UAE would be a...

Is Pakistan Steel Mills stuck in a time-loop or are we going crazy? | Profit Magazine

Four years on and we are back to square one. And not for the first time #profitmagazine #pakistansteelmills

Why has hundi been a part of Pakistani financial system for so long & can anything be done about it?

The informal method of transferring money has existed for centuries, but is outlawed in many countries, including Pakistan, India and Bangladesh. #profitmagazine #hawalamoney...

Cars, Coal, and Crop Burning – The Three Cs poisoning Punjab | Featured in Profit

It is clear what needs to be done to solve the smog problem, and the legislation is already in place. But will...

The Agency vs The Board: Saya Corps squares off against the Pakistan Cricket Board

We track the meteoric rise of sports management company Saya Corps and look at the mechanics, modalities and ethics of its operations...

Is Coffee Pakistan’s cup of tea?

Tea is part of the country’s cultural fabric, but are young people’s preferences changing that?

Lucky Motors, and Honda might just upend the auto finance market even if it’s just for a few months

With nothing to lose and everything to gain, both companies are in uncharted waters with their new schemes

The story of Toyota | Profit Profiles

From an 'automatic' (it stopped working whenever there was a problem) loom to building the world's highest selling car (Corolla) we trace...

Freelancers in Pakistan will now have access to Apple Pay and G-Pay. Will it matter?

Sadapay is introducing payments made through the platforms for freelancers on its Sadabiz platform.

The PSX is badly regulated. The sale of Regent Plaza is one blatant example

Pakistan Hotel Developers Limited has its own definition of price-sensitive information. Is it an honest mistake or a convenient one?

The story of Unilever | Profit Profiles

We trace the history of the global FMCG giant and its operations.

Why Cnergyico the conglomerate makes more sense than Cnergyico the oil company

Pakistan's largest oil refinery is in the dumps. Can a corporate restructuring save the company that owns it?

Is Fauji Foods finally standing on its own two feet?

After years of using the Fauji Foundation as a financial crutch, Fauji Foods reports consecutive profit growth for the first time